The Most Diverse Doll In The World Just Took Another Leap Forward In Its Quest For True Inclusivity.
Whether you grew up wanting to be a fashion designer, singer, astronaut, or palaeontologist, there was a Barbie available on the market to join you on your journey. Forever challenging gender work-place stereotypes, Barbie was the doll that made you feel acknowledged and accepted, no matter your passions. Now, her mission is expanding beyond careers and she's looking to increase diversity in other social aspects, largely by increasing the representation of disabled bodies.
Izzy and Ailbhe Keane wearing Art School with Izzy seated upon wheelchair featuring Barbie x Izzy Wheels by Art School Wheelchair Covers
In February of 2019 Barbie expanded the “Fashionistas” line to include dolls with physical disabilities, including a doll with a wheelchair and a doll with a prosthetic limb. Evolving from this initial expansion, Barbie’s latest project is a collaboration with Izzy Wheels.
The collaboration has seen the creation of four limited edition wheelchair covers, designed by Eden Loweth and Tom Barratt of Art School and graphic artists Milka Favre, Hattie Stewart and Annu Kilpeläinen that can be sized to fit into any manual wheelchair for £124, and matched with your Barbies wheels for £6 per pair.
Barbie X Izzy Wheels by Hattie Stewart
Izzy Keane, sister to Izzy Wheels creator Ailbhe Keane, and Ailbhe’s inspiration behind the brand commented "Izzy Wheels empower wheelchair users to make a statement about themselves, it makes a person's wheelchair into a friendly object rather than something purely functional. Having stylish wheels on your chair that match your outfit or show off your interests immediately addresses the chair and opens conversation. Having a Barbie in a wheelchair meant so much to be as a little girl, and I love that a whole new generation of kids with disabilities can play with a Barbie that represents them.”
The wheel covers and barbie-sized wheel chair covers are available to buy now from Izzywheels.com