Izzy Wheels is a Dublin based brand founded by Irish sisters Ailbhe (pronounced Alva) and Izzy Keane. The idea was inspired by Izzy who was born with Spina Bifida and is paralyzed from her waist down. Izzy has always seen her wheelchair as a symbol of freedom but never felt it expressed her personality.
Ailbhe created a range of colourful wheel covers for her sister's chair as her final year college project in The National College of Art and Design (NCAD) in 2016.
Izzy and Ailbhe have been best pals all their lives. They have always loved fashion and playing dress-up together. Even as little girls their favourite thing to do was decorating Izzy's chair for special occasions.
IZZY AGE 6
IZZY AGE 22
Having decorated wheels has always given Izzy a huge confidence boost. The colorful wheels open up a positive conversation about her wheelchair and act as a conversation starter.
After seeing how much Izzy loved the designs, and the confidence they brought her, Ailbhe continued creating more. They began collaborating with other amazing artists, designers, and brands from around the world to expand their collections and raise money for disability charities. The pair quickly became well-known for their colourful and exuberant fashion.
Izzy Wheels became the first disability fashion brand to collaborate with some of the world's most famous brands.
In 2019 they teamed up with Barbie to create a range of designs for a new and inclusive wheelchair Fashionista Doll.
In 2020 they created two limited edition wheel cover collections with Japanese pop icon Hello Kitty.
Izzy Wheels has been featured in some of the world's top global publications including Vogue, Teen Vogue, Cosmopolitan, Elle, Forbes, Oprah Magazine, It's Nice That, TechCrunch and many more. The brand has won 15 national awards and both sisters were named on Forbes 30 Under 30 in 2018.
Ailbhe works closely with the designers to create the wheel covers for Izzy Wheels. She is passionate about combining art with business, bridging the gap between disability and fashion, and making the world a more inclusive place for all.
Izzy is a disability advocate and fashion-lover. She is currently in university studying sociology, politics and french. Izzy wants the design world to think outside the box to include people like her and educate people about how the importance of inclusive design.
"Our mission with Izzy Wheels is to challenge negative associations with wheelchairs and let users celebrate their individuality by personalizing their source of independence. We want to show the world that wheelchairs can be so much more than a medical device, they can be a piece of artistic self-expression"
"Izzy Wheels empower wheelchair users to make a statement about themselves, it makes a person's wheelchair into a friendly object rather than something purely functional. Having stylish wheels on your chair that match your outfit or show off your interests immediately addresses the chair and opens conversation"